I learn by building
I build curricula, businesses, brands, and parameter-driven characters. Starting over taught me to stay curious — about language, people, and culture. Design is how I make sense of things: build, test, listen, and iterate until it feels right for the people using it.
That becomes Figma systems, Canva kits people actually use, tidy InDesign files, and AI workflows with enough taste and guardrails to keep the work recognizably yours.
What I bring to your team.
A working belief
Tools ≠ Designer
Tools alone don’t make a designer. Research does: listen to users, stakeholders, and teammates, understand the brief, then sketch before opening an app. Hover over my toolkit dock to see what I can work with.
Three projects. One question.
The question is what survives handoff — what still holds once a marketer, a translator or a developer is the one working in the file.
Tell me what you’re
working on.
Brand systems, marketing design, or a template library that keeps drifting. Send me the problem and I’ll tell you how I’d approach it.
Study, communicate, sketch, design, apply, repeat.